Lively Lures - QLD:

                                                                       *Banner Image - Early signed moulded Lively Lures 'Assassin'
Extract from Lively Lures website;
''In 1987 I saw a need for a quality, tough and durable hard bodied fishing lure that would withstand the harsh treatment Australian fish can dish out.  We are blessed in my country with some of the toughest fish in the world such as barramundi, trevally, kingfish, tuna, mackerel, various snappers and many more species too numerous to list here. Rather than work with a two part plastic lure, I decided to travel a different path and use polyurethane which provides a stronger end product that is solid bodied with all components built in.  This gives the fisherperson a lure that will stay together and swim even if it has been punctured by sharp teeth.  This makes them unique. It has been very gratifying over this long period to receive positive feedback from the general public stating that I did in fact go down the correct path.  I hope that you too will enjoy catching your favourite species on one of my many models in your home waters.

Good fishing to you all!''

Alan G. Dolan.
Alan Dolan and Peter Howard are the names behind the 'Lively Lures' stable. As Australia's master lure moulder Alan has constructed lures for other makers as well as marketing fishing lures under the 'Lively Lures' brand for at least 20 years. They have produced Gordon Fallons poppers (Kingfisher Lures) , Mal Florences 'Masta Blastas', some of the Boomerangs as well as many other well known lures like Pakula and Hypa-Active. 
The advertisement below introduced the Aussie Baitfish Range in 1990 and shows a number of the makers that were having their range of lures moulded by the Lively Lure factory. 
The artwork above is one of the original hand drawn images for the Lively Lures 'Assassin' range
There are number of variations through the Assassin range with the evolution of the moulding proceses.
A blank with painted model. 
Below is three sizes - earliest at top
Blank inscribed 'Lively Lures'. Top lure with earlier signed bib. Evolution to later models. Signed bib models are the earliest.

The extract below is from the 1994 Harbord Fishing Tackle catalogue which shows the Lively Lures 'Assassin' collection which released 5 models in 14 colours. The 'Assassin' range is still being made but only in three sizes - 75, 105 and 145mm.

The lures below were also moulded by Lively Lures. The advert below is c. 1997 and shows the Kingfisher Poppers and the early 'Mack Baits'.
These lures  are early metal bibbed Lively Lure 'Mad Mullet' models.

The advertisement below was run in the Modern Fishing magazine in February 1997 and was for the deeper diving 'Mad Mullet'  

The early artwork for Mal Florence's bibless Masta Blasta range. Right is the packaged Lively Lures 'Mack Bait'
Lively Lure 'Kingfisher' models.
The you tube videos below show some product testing, lure testing and fish that have been caught on Lively Lures models.

 MINI MICRO MULLET

This is the 'baby' of the Lively Lures range. A tiny lure that also needs to be used on lightweight spinning gear. At only 1.5 inches (4cm), its seductive wiggle has been especially popular for freshwater species including trout and other smaller fish that frequent inshore tidal waters.

 MEGA MICRO MULLET

The big brother of the Mini Micro and the Micro Mullet has been in development since 2006 and is finally being released now in 2008 after a very extensive testing period. This lure has proven to be deadly on Barra, Flathead, Trevally, Jewfish, Mangrove Jack, Bass and many more species. At a length of just under 3 inches (7cm), this lure is sure to be just as successful as its little brothers!

 MAD MULLET 2.5" Deep

These shimmering minnows range in size from 2.5 inches (6cm) through to 6 inches (15cm) with each model being available as shallow or deep divers. Action is tight with good body roll for maximum flash and performance and are fitted with quality hooks and rings. Bibs are made from tough "Lexan", which is almost impossible to break.

 MAD MULLET 3" Shallow

These shimmering minnows range in size from 2.5 inches (6cm) through to 6 inches (15cm) with each model being available as shallow or deep divers. Action is tight with good body roll for maximum flash and performance and are fitted with quality hooks and rings. Bibs are made from tough "Lexan", which is almost impossible to break.

 MAD MULLET 4" Deep

These shimmering minnows range in size from 2.5 inches (6cm) through to 6 inches (15cm) with each model being available as shallow or deep divers. Action is tight with good body roll for maximum flash and performance and are fitted with quality hooks and rings. Bibs are made from tough "Lexan", which is almost impossible to break.

 MAD MULLET 6" Deep

These shimmering minnows range in size from 2.5 inches (6cm) through to 6 inches (15cm) with each model being available as shallow or deep divers. Action is tight with good body roll for maximum flash and performance and are fitted with quality hooks and rings. Bibs are made from tough "Lexan", which is almost impossible to break.

 ARAFURA BARRA '130'

This model comes in two sizes - a 5 inch (13cm) and a 6 inch (15cm). Originally designed for Australia's barramundi (a similar habitat fish to the US snook), it has proven deadly on many inshore, estuary and impoundment species. As well it has proven to be a hit with inshore tunas, kingfish, trevally, snappers and many more.

 PILLY JNR

These lures were originally designed for offshore fish that feed on the likes of pilchards, but since the release of the smaller model, inshore fish have also been caught. This fully chromed and painted lure has a unique action that creates a lot of sub surface flash which attracts the big predators. Three models from 4 inches (10cm) through to 7 inches (18cm). Trolling speed is best from 2 to 8 knots.

 PILLY DEEP

These lures were originally designed for offshore fish that feed on the likes of pilchards, but since the release of the smaller model, inshore fish have also been caught. This fully chromed and painted lure has a unique action that creates a lot of sub surface flash which attracts the big predators. Three models from 4 inches (10cm) through to 7 inches (18cm). Trolling speed is best from 2 to 8 knots.

 PILLY SNR

These lures were originally designed for offshore fish that feed on the likes of pilchards, but since the release of the smaller model, inshore fish have also been caught. This fully chromed and painted lure has a unique action that creates a lot of sub surface flash which attracts the big predators. Three models from 4 inches (10cm) through to 7 inches (18cm). Trolling speed is best from 2 to 8 knots.

 75 ASSASSIN

The Assassin Range was the first lure to be produced by Lively Lures and now 20 years on they have been upgraded and are now making a big impact in todays market. They come in a range of 3 sizes (75mm, 105mm and 145mm) and are all deep diving lures with 10 new fantasic colours to choose from!

 105 ASSASSIN

The Assassin Range was the first lure to be produced by Lively Lures and now 20 years on they have been upgraded and are now making a big impact in todays market. They come in a range of 3 sizes (75mm, 105mm and 145mm) and are all deep diving lures with 10 new fantasic colours to choose from!

 BABY BLOOPIT

These small blooping poppers are designed for cast and 'jerk' retrieving for surface feeding fish. (Kingfish, Trevally, Coral Trout...etc.

 BLOOPIT

These blooping poppers are designed for cast and 'jerk' retrieving for surface feeding fish. (Kingfish, Trevally, Coral Trout...etc. 

 MICRO MULLET

A small lure with a body size of 2 inches (5cm), is made only as a deep diver and on light braid it will exceed 10 feet in running depth. The action is very vibrant and has proven a tournament winner in Australia's flathead classics. It is suitable for many species of fish that frequent estuaries and freshwater systems.

 MAD MULLET 2.5" Shallow

These shimmering minnows range in size from 2.5 inches (6cm) through to 6 inches (15cm) with each model being available as shallow or deep divers. Action is tight with good body roll for maximum flash and performance and are fitted with quality hooks and rings. Bibs are made from tough "Lexan", which is almost impossible to break.

 MAD MULLET 3" Deep

These shimmering minnows range in size from 2.5 inches (6cm) through to 6 inches (15cm) with each model being available as shallow or deep divers. Action is tight with good body roll for maximum flash and performance and are fitted with quality hooks and rings. Bibs are made from tough "Lexan", which is almost impossible to break.

 MAD MULLET 4" Shallow

These shimmering minnows range in size from 2.5 inches (6cm) through to 6 inches (15cm) with each model being available as shallow or deep divers. Action is tight with good body roll for maximum flash and performance and are fitted with quality hooks and rings. Bibs are made from tough "Lexan", which is almost impossible to break.

 MAD MULLET 6" Shallow

These shimmering minnows range in size from 2.5 inches (6cm) through to 6 inches (15cm) with each model being available as shallow or deep divers. Action is tight with good body roll for maximum flash and performance and are fitted with quality hooks and rings. Bibs are made from tough "Lexan", which is almost impossible to break. 

 ARAFURA BARRA '100'

This is the latest size in the Arafura Series and the smallest at 100mm for the shallow spots you want to cast at. Originally designed for Australia's barramundi (a similar habitat fish to the US snook), it has proven deadly on many inshore, estuary and impoundment species. As well it has proven to be a hit with inshore tunas, kingfish, trevally, snappers and many more.

 ARAFURA BARRA '120'

This model comes in two sizes - a 5 inch (13cm) and a 6 inch (15cm). Originally designed for Australia's barramundi (a similar habitat fish to the US snook), it has proven deadly on many inshore, estuary and impoundment species. As well it has proven to be a hit with inshore tunas, kingfish, trevally, snappers and many more.

 ARAFURA BARRA '150'

This model comes in two sizes - a 5 inch (13cm) and a 6 inch (15cm). Originally designed for Australia's barramundi (a similar habitat fish to the US snook), it has proven deadly on many inshore, estuary and impoundment species. As well it has proven to be a hit with inshore tunas, kingfish, trevally, snappers and many more.

 4" MACK BAIT

A bibles minnow that works from a slow 3 knots through to a rapid 15 knots. An ideal trolling lure while at the same time it can be cast in the surf, from the rocks and as well it can be worked vertically from the bottom to attract a heap of oceanic species.

 5" MACK BAIT

A bibles minnow that works from a slow 3 knots through to a rapid 15 knots. An ideal trolling lure while at the same time it can be cast in the surf, from the rocks and as well it can be worked vertically from the bottom to attract a heap of oceanic species.

 7" MACK BAIT

A bibles minnow that works from a slow 3 knots through to a rapid 15 knots. An ideal trolling lure while at the same time it can be cast in the surf, from the rocks and as well it can be worked vertically from the bottom to attract a heap of oceanic species.

 145 ASSASSIN

The Assassin Range was the first lure to be produced by Lively Lures and now 20 years on they have been upgraded and are now making a big impact in todays market. They come in a range of 3 sizes (75mm, 105mm and 145mm) and are all deep diving lures with 10 new fantasic colours to choose from.

 SURFACE BLOOPER

These blooping poppers are designed for cast and 'jerk' retrieving for surface feeding fish. (Kingfish, Trevally, Coral Trout...etc)

 SURFACE SKIPPER '120'

A surface skipping popper designed for fast or slow retrieving for all types of surface feeders. (Tuna, Kingfish, Trevally, Coral Trout...etc)

 SURFACE SKIPPER '160'

A surface skipping popper designed for fast or slow retrieving for all types of surface feeders. (Tuna, Kingfish, Trevally, Coral Trout...etc